Wendy's Critique

A staple in the fast-food industry, an equal rival to McDonald's, Wendy's is an American lexicon that has been bolstered by its spicy nuggets and strawberry lemonade. For the past few years, Wendy's has garnered a reputation as the hip and younger cousin of Mcdonald's, thanks to their love of Internet memes. As someone who has been on Twitter for years, I have seen countless viral tweets from Wendy's. The tweets from the Twitter account are always on-trend.

[An example of a viral tweet]

They even have a Discord link on their Twitter account, a popular site for young people that allows you to chat with others on an invite-only server. I also like how Wendy's follows "444" accounts, referring to their 4 for four meals. The brand takes time to curate this internet chic persona.

While I enjoy the cheeky tweets, I believe Wendy's would benefit from pushing their products more. They will occasionally make references to their food items, but these posts do not get as much interaction as their tweets, attempting to appeal to a younger audience.

[A tweet referencing their food; notice the difference in interactions]

They need to find a healthy balance between the two. I love their tweets like how I love their strawberry lemonade.

https://www.forbes.com/sites/andriacheng/2018/10/08/wendys-twitter-roasts-have-become-the-envy-of-marketers-heres-how-it-does-it/?sh=13899404fea4